Factibilidad económica para exportar una crema untable tipo “Nutella” de macadamia con cacao al Mercosur.

Abstract

The objective of this qualification work is to determine the economic feasibility of exporting a spreadable cream type "Nutella" of macadamia with cocoa to Mercosur. So that a company can be established, in charge of offering Ecuadorian gluten-free products to people who suffer from celiac disease or who wish to lead a healthy life. In which the traditional products that are had at the national level are used, in order to take it to an international market in a moderate scenario, taking into account all current world factors. Based on the studies carried out on the target market, through interviews and surveys, it was determined with profitability tools that the study is moderately feasible. Since it is a market little covered by entrepreneurs and they present a demand that has not been fully supplied. In conclusion, the work is profitable and beneficial for entrepreneurs and for the reactivation of the Ecuadorian economy in times of Covid-19.