Estudio de factibilidad económica para exportación de sticks de plátano pre fritos congelados hacia Francia.

Abstract

This titling work seeks to determine the economic feasibility of exporting frozen pre-fried banana sticks to France. For this purpose, deductive method was used in the context of a non-experimental and descriptive study, to obtain a marketing, technical and financial analysis, using qualimetric tools such as surveys, interviews with experts, bibliographic sources and analysis of financial instruments. The results indicate that the French market is a good opportunity to export the product due to the lack of direct competition, a percentage increase in the demand for frozen products and the culture for the consumption of products with food safety and respect for the environment. The technical study defined the strategic georeferencing of the industrial plant, proximity to the primary sources of raw material and availability of labor for the implementation of the project. Financial viability was evidenced, obtaining an IRR of 17.86% and a NPV of $ 137,030.85, determining the economic feasibility of exporting frozen pre-fried banana sticks to the French market.