Análísis del posicionamiento de la marca Metalpure en la ciudad de Quito 2020.

Abstract

The present analysis for positioning the Metalpure brand in the city of Quito 2020, has the specification of knowing competitors, preferences, factors that influence the purchase decision, communication channels and the opportunities for growth and positioning of the brand. The marketing processes of a brand are the lung for meeting sales, positioning and loyalty objectives. As well as it is important to maintain the relationship between the company and its marketing channels to the end customer. This will allow the company to have feedback on preferences for the end customer and on everything that invites them to choose the brand. For all of the above, it is vitally important to consider distributors, authorized channels, digital media and end-customer accounts as a vital means of support for defining strategies and making business decisions. Additionally, one of the important aspects to carry out the work of brand positioning in the city of Quito, is that this makes it possible to compensate for the fall in the market in 2020 due to COVID-19 and in turn make coverage and recognition in this city.