Plan de negocio para la implementación del servicio Food Truck en el cantón Daule.

Abstract

This project is about a business plan for the implementation of Food Truck service in Daule, an innovative idea in a town that doesn’t have these food places. It’s consists of offering to the public fast food in trucks designed for the production and sale products as hamburgers, hot dogs and bandejitas. The results of the investigation demonstrate that Daule is a market place that has good opportunities to introduce fast food. The profit margen of the business is obtained with a high sales volumen because the economic level of the people of the city doesn’t allow to have high prices. The market competition, in some cases, its about prices. The strategies that were made considering the investigation, consists to define a route to consolidate a business idea that addresses the current needs of the inhabitants such as quality, safety and agility in the service. It is worth noting that one of the advantages of Food Truck is the opportunity to move around in different points, which becomes a competitive advantage. With a recovery period of less than two and a half years and with an IRR of 40%, this project constitutes a great idea. Establishing the parameters of how to carry it out is what arises throughout in this document.