Propuesta de sistema de bicicletas compartidas para el uso en las zonas residenciales en la ciudad de Guayaquil.

Abstract

The proposal focuses on a system that is managed through a mobile application which will serve the function and use of shared bicycles at the same time that will help solve the existing problem of mobilization for citizens who live in residential areas of Guayaquil that indeed they do have a cycle path. At the same time, with this, a new trend is sought which can positively affect society and encourage this ecological and healthy activity that, while caring for the environment, strengthens people both physically and mentally. Similarly, a marketing plan was developed to determine the most appropriate strategies, price, place and promotion according to the Ecuadorian market and thus be able to introduce both the use of the shared bicycle system and the mobile application with a higher level of acceptance.