Creación de una planta procesadora de pulpa de pitahaya en la provincia de Santa Elena.

Abstract

The present work seeks to determine the economic and financial viability of the project called: "Creation of a pitahaya pulp processing plant in the province of Santa Elena", seeking to strengthen the productive matrix within the national population, in addition to that, to develop new and complementary techniques in search of benefiting the agricultural sector dedicated to the production of pitahaya and with which it seeks to open new lines of business. During the development of this proposal, different strategies and analyzes were established that allow an optimal company performance. In the market study, 383 surveys carried out according to the sample obtained considering the population of the province of Santa Elena were analyzed. In these surveys, an acceptance level for fruit pulp of 62.9% of the population as well as the acceptance of the price established in the sale of pitahaya pulp in presentation of 500 grams whose value was determined at $ 3.10 and the price range that obtained the greatest acceptance within the cost was established between $ 2.50 to $ 3.50. In the technical study, the operating capacity of the plant was determined to produce 337,920 units, being an initial production capacity of 30% of the plant, that is, 101,376 units of 500 grams for to be processed, which will increase annually considering open foreign markets and export the pulp. The mission, vision and business values were also established, as well as the functional organization chart of the company and the description of the positions and functions, in addition, the main activities to be carried out for the production process were established. Regarding marketing strategies, large buyers were identified nationally and internationally, in addition to strategies, tasks, and activities to strengthen customer and supplier loyalty, corporate strategies such as the marketing mix were also identified, identifying new market niches. Regarding to the financial strategies developed for the implementation, it was possible to obtain that the project is viable through the EBDITA margin indicator with an average of 18.51%, with which we can also indicate that this project it is not capital intensive, they also have an estimated internal rate of return of 45% and a payback of 5 years, with a net present value of $ 280,217.00 discounted to the WACC of 13.40%. It is necessary to indicate that the execution of this project should be considered once the global pandemic of "COVID-19" has been finished, cause the high risk caused by the economic depression of this times.