Análisis de la competitividad de MiPyMEs de servicios de alimentos en Guayaquil, desarrollo digital y COVID-19, año 2020.

Abstract

This research work shows as a problem the confinement from the COVID-19 pandemic, affecting the decrease in sales that has led several companies to close, with layoffs of staff and delay in the operating cycle of the MSMEs in the sector of food services of the city of Guayaquil. This research aims to analyze the competitiveness of MSMEs in the food service sector of the city of Guayaquil in the face of the health crisis of COVID-19 and digital development by 2020. The applied method is deductive since it starts from global competitiveness to the internal context. The theoretical framework is developed focused on the theories of Michael Porter, specifically the 5 forces of Porter that include threat of new competitors, bargaining power of buyers and suppliers, threat of substitutes and rivalry between competitors. As the main conclusion, it is determined that the competitiveness of the MSMEs in the food service sector of the city of Guayaquil is low because they do not have the necessary training and investment in technology, the same that was marked in the current pandemic of the COVID-19 with unfavorable results for these companies.