Análisis del cine como medio para publicitar en Ecuador.

Abstract

In the following essay, different points were demonstrated by which cinema is the best way to broadcast advertising within what fits in audiovisual terms, advantages and disadvantages of different media were analyzed through which the viewer could be reached for consumption of a product and it was concluded that cinema is the best way to achieve it since it has several points in favor compared to other audiovisual methods. According to (Morin,1956), the will of man to capture life and reproduce it, and reflect the world to examine it better. Although the primary purpose of this new in vention was to become an instrument at the service of science in a way similar to the microscope, the cinematographer could analyze the different aspects of human behavior and the natural and social reality that surrounds us. In a short time his incipient intention changed course by becoming a gear at the service of leisure and entertainment.