Análisis de la demanda de los servicios médicos integrales de la mujer para la creación de un centro médico privado en el sector norte de la ciudad de Guayaquil para el año 2020.

Abstract

The different pathologies of women maintain worrying indicators in the city of Guayaquil, there are care centers that do not specifically attend to the pathologies of greater morbidity in women. Given this situation, it is intended to evaluate the feasibility for the creation of a private medical center in the northern sector of Guayaquil, analyzing the demand for health services for women's pathologies. For this process, a business plan was made for the creation of the health center and its impact on the sector, economic, social, among others. As for the market, few specialty centers with comprehensive services are established, which means that there is an unsatisfied demand, which has not been covered in the market. According to the financial results obtained, the creation of the integral health center is feasible, this will have an investment process which will be able to recover the invested capital in 3 years and 7 months. As a recommendation, it was planned to apply the project for the creation of the private medical center Contigo Mujer.