Análisis de factibilidad económica y financiera de una empresa de capacitaciones "Justo a Tiempo", en modalidad presencial y online.

Abstract

The general objective of the research was to analyze the economic and financial feasibility of a training company "Just in time" in the face-to-face and online modality, by determining the training needs and updating of knowledge of the city's professionals from Guayaquil, for the creation of a business plan. The research methodology that was implemented in the project was non-experimental, with a quantitative approach, a descriptive scope and a deductive method. The instrument used for data collection was the survey, which was applied to a sample of 385 people. Among the most relevant results were that training is important for professional growth; therefore, they attend them up to three times a year in person and online. What they value the most about the training is that they increase professional skills and work profile. They also established that the factors that they most appreciate are price, hours and service. In addition, most people are willing to attend a training program under the Just in Time scheme. In the proposal, a company was established that will be made up of four collaborators, the generic strategy applied was focused. Regarding financial feasibility, the business plan is viable since it obtained an IRR of 63% and NPV of $ 34,963.8 with a capital recovery of eight months and 16 days.