Modelo de gerencia estratégica para los servicios de salud para el Hospital General Machala.

Abstract

This research proposes the design of a strategic management model for complementary health services in the General Machala Hospital, in which the main strategic models in health services are described, the factors that affect the quality of services were identified health services and satisfaction in the hospital environment, which through a health situation analysis can characterize and analyze health services. The research methodology is of a descriptive type of non-experimental design, since it is dedicated to determining the problem in the environment that is executed, developed under the analytical method by directly analyzing the research variables, the representative sample was 385 internal users and external. As the factors that conclude the quality of services and user satisfaction were identified, which hospitalization services have exceeded their resolution capacity, few specialists, limited portfolio of services for which it is proposed to design a management model that guarantees the good user care and broadening the portfolio of health services, as there may be a better organization in the different departments that make up this health center.