Calidad del servicio y satisfacción del productor bananero de la exportadora Agroproban S.A.

Abstract

The objective of the study was to evaluate the quality of the service and its impact on the satisfaction of the banana producers of the exporter Agroproban S.A. The quantitative, descriptive methodology was applied, through the deductive method, the survey was applied to the 35 banana producers of the Mariscal Sucre sector. The findings reflect that the majority of suppliers have not received an immediate response from the company to a request made, the information provided in some cases was not satisfactory and clear, and they have not provided information on all the discounts they make prior the payment of the product, inherent in the care that the suppliers received, there have been no discomforts since in most cases it was agile, fast and timely, the attention from the staff was professional and courteous, which has inspired security and credibility, however they feel dissatisfied by the lack of explanation of the payment processes. It was concluded on the need to develop a proposal for a corporate communication management model that includes actions for communication management in the exporter, strategies and activities, considered an optimal tool to achieve supplier satisfaction.