Liderazgo inadecuado en la corporación ICORP en la ciudad de Guayaquil.

Abstract

This is a case study regarding the merger of the company Apoyo Digital domiciled in the city of Guayaquil and the multinational ICorp. As part of the organizational diagnosis, a historical account is made of the origin, growth and development of both companies until reaching the point of fusion between both. At the time of the merger, actions were implemented that were successful with respect to the adaptation and change required by the new organizational structure of ICorp by the Digital Support employees. With the arrival of the new CEO, drastic changes are implemented in the company without the opinion of any member of the local and regional administrative apparatus being taken into account, which has caused serious problems in the staff, strongly weakening the organizational structure, reaching their staff even to manifest hostility and aggressive behavior towards each other. After the organizational diagnosis, a design of strategies of a personal, structural and process type is presented that seeks to enable the transformation and consolidation of a new institutional culture in ICorp.