Restructuración de plan estratégico, cultura organizacional y procesos de reclutamiento para el cumplimiento de objetivos de la empresa Rapientrega S.A.

Abstract

In the realization of the present case, Rapntadorga SA focused on this company that was dedicated to the currier, which has a presence in Guayaquil and Quito, during the first years this company worked normally, always achieving its financial objectives worrying about its collaborators as investing in training or monetary incentives. During the last years they have been going through a crisis because they stopped meeting their objectives because the managers thought that as they had been operating they would continue to achieve their objectives, which did not take into account that the competitive market was growing and they provided other services than the clients They asked and Rapcuentga SA did not have it, so the client went with the competition. It was observed that there were many problems with the culture of the company, they were inclined only to think about the commercial part, but not about innovation and process improvement since they only thought about their financial objectives but not that the worker knows the culture that manages the organization, on the other hand there were problems with strategic planning since this was one of the recommendations that the consultant gave them and the management did not take their time to review so that as they were currently doing well, they decided that it was not It was important to carry out 100% of what had been recommended, and finally its recruitment process, in which it was selecting personnel who did not fit the profile that the organization needed to meet the objectives.