Análisis de factibilidad para la exportación y comercialización de suplementos alimenticios a base de morocho para el mercado Alemán.

Abstract

The purpose of this investigation is to determine the feasibility for the export and marketing of morocho´s food supplements for the German market, by means of a quantitative approach, through non-experimental design and a deductive research methodology. Making known, through a practical and resistant can, the benefits and nutritional contributions that the product provides, and the quality that the product would maintain in the export process with corresponding handling of packaging, by reaching the final customer under the FOB incoterm, The project sought to determine tastes and preferences, acceptance and satisfaction of demand by conducting English-language surveys of 365 people from Hamburg-Germany. The choice was made for an opportunity in the aforementioned market thanks to the different trade agreements that Ecuador maintains and the active and healthy quality of life that people carry. The support that the Ecuadorian state provides to SMEs is motivation for GEMA Corp S.A. to enter into what would become the exploitation of a non-traditional grain and that didn´t go beyond a simple warm drink typical of Ecuador Finally, the analysis of the surveys carried out and a financial study resulting in Powderpuff being accepted by the German market in terms of price, quality, quantity and presentation, and also obtaining a positive viability for the investment project and positive returns over a period of three years.