Estudio de mercado estadounidense para la exportación de queso fresco, caso : Alimentos Todo Rico.

Abstract

Cheese is a food that is obtained by the maturation of the milk curd once the whey is eliminated, it is an essential part of the diet of human beings, therefore the existing demand has made many companies specialize in production, to meet the level of internal and inclusive external consumption. In this sense, through this research work, we are going to learn from the first source the pre-feasibility of a project that allowed generating a production of this dairy for commercialization in the United States of North America. In this context, on the methodological bases of research, a comprehensive analysis of this internal and external market will be carried out, in the same way an economic and financial study will be carried out for the application of the production and export of the finished product. For which it is estimated to know the financial profitability based on the structure and projection aligned to the reality of the market and possible clients in the international market. From this perspective, once all these inputs are available, it will be analyzed and conclude whether or not such investment was made, and the advantages and disadvantages of said business line.