Propuesta para la implementación de realidad aumentada para la promoción del turismo gastronómico : caso de estudio, ciudad de Guayaquil.

Abstract

The purpose of this project is to establish criteria for the implementation of augmented reality, through a market study for the gastronomic tourism of Guayaquil city. To do this, data collection tools, such as interviews with restaurant owners, were used to learn about their perspective and willingness to invest resources for augmented reality implementation and, on the other hand, surveys were conducted on restaurant consumers to learn about motivations, preferences, consumer behaviors and their acceptance of new technologies. Among the results obtained, 99% of respondents have a smartphone or tablet, 94% seek information from the establishment or dishes they offer and 87% want the implementation of augmented reality in restaurants, which makes it possible to conclude that the implementation of new technological tools helps to create new mechanisms of consumer service and that through its use it allows to promote, promote and promote the gastronomy culture of our country, whether inside or outside restaurants. Finally, parameters and criteria are proposed to consider and carry out the implementation of augmented reality in restaurants at Guayaquil city.