Análisis de factibilidad de implementación de ventas online para empresas comercializadoras de repuestos de cargas pesadas en la ciudad de Guayaquil.

Abstract

The use of digital tools that have been developed over time, have allowed companies to see the use of the internet as a strategic ally for the fulfillment of their goals, in this way, online sales solutions are identified or ecommerce, as a site that allows customers to break the barriers of time and distance to purchase a product from wherever they are, providing convenience and agility to customers. For this reason, the present project aims to analyze the feasibility of an online sales solution, to determine whether or not it is viable within the company Mahinexa S.A. As the first aspect to be carried out, the concepts related to ecommerce and the processes involved in integrating a site into a company were bibliographically determined. A study was also carried out on the clients of Mahinexa S.A. Through a deductive, quantitative study, to characterize the profile of customers who purchase spare parts within the company, obtaining relevant data such as male customers, who are natural persons required to keep accounts, dedicated to providing freight and logistics services Therefore, your main objective is the purchase of spare parts to keep your work tool in good condition. Finally, considering the operational aspect, the organizational structure and the process map were redesigned, so that the internal activities of the company support the management of ecommerce sales. From the financial aspect, it was determined that the optimal scenario, the return time of 0.44, the net present value of $ 25.623,73 and the internal rate of return of 71%, presenting the viable proposal for the company Mahinexa S.A.