Diseño e implementación de una plataforma e-commerce para la distribuidora Cebra ubicada en la ciudad de Loja.

Abstract

Due to the pandemic, many companies and businesses in Ecuador have seen the need to sell their products through social networks or e-commerce, quarantine and restrictions decrease the amount of maximum capacity allowed in commercial premises resulting in the decrease of customers. This curricular integration work aims to design and implement an e-commerce web platform so that customers of the Cebra distributor, located in the city of Loja, can make purchases from the comfort of their home quickly and safely. The goal is to define all the design and functional requirements necessary for the correct implementation of e-commerce. The research methodology has a quantitative and qualitative approach, using interviews and surveys as data collection techniques to define the functional and design requirements for e-commerce. The results obtained allowed establishing that the design of the platform should be elegant, modern, minimalist, and its colors should be neutral. It is necessary to organize the products by categories in order to easily find the distributor's products. Cebra's customers have experience buying online and their preferred payment methods are bank transfer and credit cards. It was concluded that adopting e-commerce as a new means of sales for a business has several advantages, such as increased sales and greater customer acquisition, in order to obtain these advantages, it is essential to correctly define the requirements of e-commerce, use a payment gateway service that facilitates the electronic transaction, and that the customer can make the purchase. For the development of a web application, it is necessary to use a web framework that gives us all the necessary tools for the implementation of this type of applications.