Análisis del clima organizacional y su influencia en el nivel de desempeño de los trabajadores en una agencia de marketing en la ciudad de Guayaquil y Quito.

Abstract

The objective of the project is to analyze the organizational climate and its influence on the performance level of workers in a marketing agency in the city of Guayaquil and Quito. The analysis is carried out on the internal customer. It is recognized that the agency is characterized by performing activities immediately as a promise of value to its clients, given these circumstances employees forget to follow internal processes which causes delays or reprocesses with other departments, the lack of immediate communication between departments is also a common factor that creates discomfort among members. After identifying the internal problem, the information is collected and the research tools are defined that allow recognizing other factors that influence job performance. Among the data obtained in the research, it is identified that there are six dimensions of the organizational climate that are directly affecting the internal customer. The improvement plan proposal is based on these six dimensions focused on internal communication, organizational structure, teamwork, training and development, recognition and motivation. This research allows us to conclude that the organizational climate that the employer offers to the internal client must contribute in an integral way to the quality of work life, generating a satisfied workforce with better conditions to generate good work performance.