Análisis de la cobertura periodística digital en crisis sanitarias : el caso GK y La Posta en la crisis del COVID-19.

Abstract

This work aims to show an analysis carried out on the communicative pieces produced by the digital media Gk and La Posta, with the aim of identifying the method of coverage, type of approach and news treatment that they gave to the information about COVID-19 and with them, define the need for the creation of a health crisis management manual for digital media. In the first chapter, the particularities of the object of study are specified and the qualities for which this study is pertinent are determined, emphasizing the lack of a Health Crisis Coverage Manual. In the second chapter, after a previous analysis, the theories considered suitable to determine the variables that were used in the creation of the observation matrix that are part of the content analysis are detailed. The third chapter exposes the methodology and tools used as part of the research, detailing the variables used in the content matrix, the assessment of the interviewees and the questions that served as part of the contextualization of the study topic. This will be done through content analysis and in-depth interviews with experts and journalists from the media under study. The proposed observation period is from April 1 to 7, 2020, on the social network Instagram and Twitter of the media. The fourth chapter merely focuses on analyzing the results obtained between the observation of the communication pieces and the responses generated from the interviews with journalists who are part of the digital media GK and La Posta and experts in digital communication who have carried out studies on the media under study.