Análisis de factibilidad productiva para la internacionalización del subsector productor líquidos alcohólicos. Caso de estudio “Puro Manaba”.

Abstract

This productive feasibility study for the internationalization of the alcoholic liquids subsector. Case study "Puro Manaba" had the general objective of studying the feasibility of the internationalization of rectified brandy in Spain, which has been developed in four important chapters to determine the acceptance of the product in the target market. By means of the research methodology, an analysis of consumer tastes and preferences, product acceptance and main potential customers is developed. Finally, through a market study and marketing strategies to be implemented, we conclude that the project is feasible to internationalize in the Spanish market.