Incidencia del crecimiento del comercio electrónico en las ventas del sector de restaurantes de comida rápida en la ciudad de Guayaquil periodo 2018-2021.

Abstract

This paper was elaborated under the premise that during the year 2018 until 2020, Ecuador registered a substantial growth in the sales of fast food via online and how this represented a notorious curve in the economy of the country. With 31 stores taken into consideration the results showed that it did not benefited every single one of them, special since the arrival of the covid 19 pandemic, said stores did not see an increment in their sales but some of them saw it as their ultimate impediment, and where forced to shut down. As it has been mentioned the online market saw an increase in 2020, comparing it to 2019, and it can be assumed that it was mostly because of how easily it presented itself amongst the people. In times in which leaving the house was a safety hazard because of the pandemic, the delivery system flourished. However for this strategy to work business needed to have a well structured and modernized business was vital for the implementation of this new system. It is important to acknowledge how crucial well done marketing is, being present in the minds of the consumers and clients is what makes them approach them in regard to their services or products. Linear regression, a statistical tool, was used to calculate and evaluate the reality in the sales of various businesses.