Diseño de producto turístico en la zona del área de amortiguamiento del Bosque Protector Cerro Blanco en la Ciudad de Guayaquil.

Abstract

The following research consists of four chapters, apart from including some conclusions and recommendations that will be taken into account for this work for this degree work. The first chapter composed of the theories to be used to capture the thinking of people looking for when choosing how to meet their needs, in addition to references, concepts and laws applied at a general level. The second chapter is made up of the analysis of the current situation of the Cerro Blanco Protective Forest, taking into account the study of the territory, followed from the analysis of supply and demand, and finally the resources with which the attraction has. The third chapter is based on research design, research methods and tools that were used to diagnose the market segment. Finally, the fourth chapter focuses on the proposal of the design of the tourism product for this attraction, from its recommendations on how to take the activity to what must be taken into account to efficiently manage the resources of this type of product.