Propuesta de diseño de un producto turístico para la comunidad Caimito, cantón Muisne, provincia de Esmeraldas.

Abstract

This research undertaken in the Caimito Community, located in the Muisne canton of the Esmeraldas Province, for which a tourism product proposal has been designed, one that will provide economic, social, and environmental benefits for the community. The first chapter of this project defines the methodology, this research has a qualitative, descriptive, and exploratory approach, in which it is required the implementation of techniques and instruments to gather data such as the community diagnosis and demand characterization sheets, the survey of tourist attractions and lastly the tourist product proposal sheet. Likewise, the definition of the frameworks that support the research. For the second chapter, the diagnosis of the tourism system of the Caimito community was performed through the implementation of three important cards, such as: tourism characterization of communities; characterization of the demand and survey of tourist attractions, both of which allowed us to know the baseline of the community. In chapter three, a market investigation was carried out, which made it possible to obtain data through a survey directed to 384 people, most of whom were residents of the city of Quito, the natural market of the province of Esmeraldas, as a result of which we learned about the target market, its tastes, and preferences. For the fourth and final chapter, we proceeded to elaborate a SWOT analysis and then strategies that allowed to design the tourism product proposal, based on highlighting the ecotourism, gastronomy, and ancestral culture of the Caimito community.