El perfil del cliente potencial para un coworking en la ciudad de Guayaquil.

Abstract

Coworking is a new way of working that bases its efforts on providing entrepreneurs and professionals with corporate or business work spaces, without having to acquire a dedicated space as it was traditionally done, managing the workforce of one or Several sites in the same place generates the possibility of acquiring knowledge through other people's experiences, taking into account that coworking colleagues do not necessarily work or work in the same area as the other co-inhabitants of the spaces, as these places generate a certain attraction towards consumers for the extras that can be given in the development of activities, the idea of this research is to be able to determine the characteristics of these consumers based on the requirements and coworking proposals existing in the market of the city of Guayaquil to provide an extra tool both to the companies that provide this service and to the people interested in consuming this, this work presents an analysis of the consumer profile of coworking spaces in the city of Guayaquil, through the tabulation of data that have been collected in surveys and interviews with people who make up the focus group of the problem.