Análisis de la experiencia del turista que visita la ciudad de Guayaquil a través de la teoría de las experiencias memorables.

Abstract

The present study has the purpose of analyzing the experience of tourists who have visited the city of Guayaquil with the memorable experience theory through a revision of literature and gathering information in order to propose strategies. The revision of literature offered an extensive knowledge about how the theory studied has been developing or evaluating in other destinations around the world. Within this descriptive investigation, a questionnaire generated by one of the theory’s pioneer, Jong Kim, in 2009 was used. A 200 people sample which included both national and international tourists was obtained in order to gain different perspectives in the dimensions of the theory. The main results allowed to identify that the tourist, who visit the city, value the dimensions of hedonism, involvement and local culture; and there is a necessity to promote the strategies focus on the other dimensions like novelty, refreshment, meaningfulness and knowledge.