Propuesta para la creación de una escuela de pesca deportiva en la ciudad de Guayaquil.

Abstract

The proposal for the creation of a sport fishing school was born as a result of the lack of places to teach this sport in the city of Guayaquil, especially for adolescents, since in the Clubs only people who already know how to carry out this activity are members. professionals in this area. That is why market studies were carried out with analysis tools of internal and external factors as well as the industry in order to measure market feasibility, one of these studies was an interview with a sport fisherman with more than 15 years of experience and a member of the Nautical Club, with whom Fishing Roots (business name) would make a strategic alliance to carry out practical classes starting from its dock and to have the credibility and trust that the company has Likewise, it was analyzed by means of a financial study if this proposal was viable to be able to execute it.