Análisis del comercio electrónico en el sector de bebidas y alimentos y su incidencia en el producto interno bruto año 2020.

Abstract

In the present degree work, an analysis of the electronic commerce of the beverage and food sector and its incidence on the gross domestic product in the period 2016 to 2020 was carried out. It is important to know that electronic commerce has become a very wide and important technological tool around the world, in where Ecuador is no exception. This study gives a clear focus on the evolution of the internet to the electronic commerce, where it is considered as a propeller element of the international commerce, which has revolutionized the ways of doing shopping around the world. The importance of the food and beverage sector was also analyzed, which, despite being an incipient sector, has good growth potential in the future. To achieve the described, was made a descriptive-correlational research, of non-experimental design, of time series, through a quantitative focus. With the help of statistical analysis through the multiple linear regression model, the relationship between the variables was studied to understand the impact of e-commerce on the Ecuadorian economy. In which it was determined that there is a positive relationship between electronic commerce and gross domestic product, but not a significant with the beverage and food sector which is still in process of maturity.