Determinación del posicionamiento de las marcas de operadores telefónicos en la ciudad de Guayaquil.

Abstract

During the development of this work we are going to determine the positioning of the brands of the telephone operators in the city of Guayaquil. To carry out this research, we will proceed to analyze the conceptual part, its different commercial strategies and what consumers think of each of them, with the aim of knowing their positioning and how they influence the consumer's mind. Through interviews carried out within the city of Guayaquil, it will be possible to obtain the perception information of each brand by consumers and it will be possible to describe their results and their acceptance percentage. Finally, it will conclude with the conclusions found from the interviews and recommendations will be made. The telephone operators involved in this investigation are: CONECEL, TELEFÓNICA, and CORPORACION NACIONAL DE TELECOMUNICACIONES (CNT).