Propuesta para la creación de un Resto Bar que ofrezca un menú medido por calorías ubicado en el cantón Salinas de la provincia de Santa Elena.

Abstract

Today we can find a growing demand for the need to improve health, maintain a stable weight and look good. All this due to the diseases that are prevailing such as: COVID-19, obesity, overweight, hypertension, diabetes, etc. The proposal to create a Resto Bar that offers a menu measured by calories in the Salinas canton of the Santa Elena province, arises from the need to work on a solution to a real problem, which allows the implemented idea to become a successful opportunity. The eating habits that people present today, the existence of healthy foods and their substitutes were also considered. Market research showed 98,6% acceptance of the service and 71,4% purchase frequency. In the financial ratios, a 37,47% IRR was evidenced; $73,181.39 of NPV and a MARR of 12,75% showing that the proposal is very profitable and attractive for potential investors. The outcome of this proposal is that in the province of Santa Elena the restaurant IN-CONTROL Resto Bar be known not only for its quality of food and service but also that it is a local reference for being pioneers in the creation of a place with the characteristics of healthy food and control the caloric percentages according to the intake of each client.