Plan estratégico para el crecimiento y desarrollo de “Ceibos Bar Restaurant” en la zona norte de la ciudad de Guayaquil

Abstract

This work corresponds to the development of a Strategic Plan for the growth and development of "Ceibos Bar Restaurant" in the north of Guayaquil. The business is reactivated after the COVID-19 pandemic, so it plans to generate a strategy that allows it to take the business to a higher level than it is currently. Under the proposal of the “10 STEPS” Plan, some strategies are proposed in the short, medium and long term to generate growth. The central part of the plan includes the evaluation of opening two new restaurants in the long term and in this way generating a business development that achieves a higher level of income and greater positioning in the market place. This is a proposal that allows a restaurant to propose strategies that position it and allow it to maximize its utility, implementing aspects such as innovation, technology, strategy and incorporation of improvement to the activities that are currently being developed.