Diseño de un modelo de logística inversa para implementar en una empresa de distribución farmacéutica de la ciudad de Guayaquil.

Abstract

The present research aimed to design a reverse logistics model for a pharmaceutical distribution company in the city of Guayaquil, the methodology for the present research work is mixed, with a descriptive scope of a nonexperimental type with a cross-sectional or transectional section. This research was developed taking as population the pharmacies of the city of Guayaquil, data that was extracted from the Arcsa operating permit base. Through surveys, the different patterns and novelties that occur in the pharmaceutical distribution chain were evidenced, the product lines that present novelties at the moment of being received, the storage methods of the medicines in the pharmacies, the rotation of medicines; being a relevant source of information to determine the main causes of merchandise returns from pharmacies to distribution warehouses. In addition, as a complementary research tool, interviews were conducted with people with middle or senior managers in companies that are in interaction with logistics and its different ramifications, through this activity through an interview tabulation matrix it was determined that logistics Reverse has a strong influence on the competitiveness of companies and on the reverse logistics service as an added value delivered to the customer, without also underestimating the different novelties such as setbacks that are evident in the daily execution of logistics activities. The estimated percentages of returns were considered by means of which the return recovery margins were projected in order to calculate the feasibility of the implementation.