Implementación de un prototipo de automatización del proceso de suscripción de clientes y toma de decisiones de negocio a través de RPA (automatización robótica de procesos) y análisis de datos para la empresa Seguros Confianza S.A.

Abstract

According to the new normal that we live in after the pandemic caused by the COVID 19 virus, companies in general are looking for new ways of doing business, and specifically to attract more customers in a much more agile way, based on the technology to achieve it. This degree project is based on the digital transformation that insurance companies are going through in Ecuador and suggests the digitization and automation of the subscription process for clients of the company Seguros Confianza SA, for which a methodology with qualitative approach, which seeks, through a descriptive analysis, to evaluate the circumstances that the implementation of a robotic process automation tool implies. This work includes the survey of the process that I said before, in the traditional way as it is currently done, also the proposal of a process focused on a digitized and automated scheme. All this will be supported on a web platform with the necessary tools to complete the customer subscription process, finally the implementation of a robot that can perform tasks that were performed by humans.