Propuesta de microempresa para la sistematización de la Pastelería "Dulce Tentación" de Santa Rosa - El Oro - Ecuador, 2021.

Abstract

In the Santa Rosa canton of the Province of El Oro, there are many informal businesses where investors are not interested in investing in microenterprise projects, for some reasons such as: fear of failure, fear of risk due to ignorance of rules and laws, lack of administrative, financial and technological knowledge and finally the profits of family businesses are used for personal expenses of the owners or shareholders, and not for business growth. The objective of the microenterprise proposal to systematize family businesses is essential to formalize the enterprises, thus achieving an adequate labor structure for human talent, better products and service to consumers and ensure the sustainability over time of microenterprises. For the methodological framework, the epistemological approach was constructivist descriptive, the type of research to be used will also be descriptive, with a non-experimental research design in a transversal way. The strategic planning for the design of the proposal will be based on the Fred David Model. In this process, the DOFA matrix was used for internal and external audit, and porter's 5 forces for a market analysis of the pastry industry. The most convenient source of financing for this project was the proposal of the financial company Ban Ecuador, determining that its credit conditions are favorable for the project. Finally, using all the financial tools, the results obtained show us the profitability of the project and means that the proposal of microenterprise through the investment in the Dulce Tentation pastry shop is feasible and the project is accepted.