Estrategias gerenciales de sucesión generacional en las empresas familiares de la ciudad de Loja.

Abstract

The present research aims to analyze the different concepts of management strategies of generational succession applied by the general managers of family companies dedicated to the food trade, drinks and tobacco in sales stalls or markets in the city of Loja. From the methodological point of view, the research was developed within the qualitative paradigm, with a descriptive purpose and an inductive logic. To this end, a study conducted by Solomon (2012) on family businesses was selected, the methodology of which was adaptable to this study, while data collection was carried out through semi-structured interviews, and the analysis and interpretation of data from the speeches of six general managers of family businesses in the city of Loja. This study develops the main management strategies proposed by García (2007) that allow to improve the productivity of the same and above all to guarantee survival through time, and its passing of command from generation to generation. As part of the findings, it was determined that the General Managers have extensive experience in the management of family businesses, which are in the stage of growth or maturity, however, they have not carried out a technical analysis of the next successor.