La implementación de preciadores digitales con tecnología de vanguardia para autoservicios y retailers en el Ecuador.

Abstract

The main objective of this research project is the implementation of digital appraisers with cutting-edge technology for self-service stores and retailers in Ecuador, which will be carried out from the development of a business model that allows this projection to materialize in practice, the will have the name of “RO-DIGITALES SA”. Reason for which, it was essential to carry out a doctrinal and scientific analysis of the issue of digital pricers and their management in the business environment. However, as can be seen with the development of this project, it is analytically structured in terms of the environment, the internal diagnosis of the company, the improvement proposal and the economic viability of implementing this business. Thus, the fundamental contribution of this project consists of developing all these aspects that will allow the creation of this company and the birth of an innovative business with high standards so that the Ecuadorian market and its businesses can adapt and request this type of technology. to improve your customer service and consequently your sales. Finally, in this way a project of great importance and significance in the business world would be carried out.