Análisis del impacto socioeconómico del servicio delivery en restaurantes de la ciudad de Guayaquil por la pandemia Covid-19.

Abstract

The present work called "Analysis of the socioeconomic impact of the delivery service in restaurants in the city of Guayaquil due to the Covid-19 pandemic" was developed with the objective of measuring whether home deliveries of products had a positive or negative impact on the restaurant industry. For this, a mixed, descriptive, explanatory and correlational research methodology was applied, through which the importance of food and beverage establishments innovating in distribution channels was identified to mitigate the effects of external factors that affect the competitiveness of companies. The results of the research showed that mobility restrictions and the absence of final consumers in the premises at the worst time of the pandemic, many premises had to close their physical operations and transfer them to the digital field, applying various strategies among which are delivery service apps, which allowed them to secure their sales and offer products to diners without them leaving their homes, becoming a permanent structure for their services, generating value for the restaurant chain in the city.