Valoración de WhatsApp Business como método de factible crecimiento en las ventas de los emprendedores de la generación Z durante el periodo 2020-2021 en la ciudad de Guayaquil.

Abstract

The present research work focuses on identifying the Valuation of WhatsApp Business as a method of feasible growth in sales of generation Z entrepreneurs during the period 2020-2021 in the city of Guayaquil, for which, it has been set as an objective general value the use of WhatsApp Business as a method of feasible growth in sales of generation Z entrepreneurs, during the period 2020-2021 in the city of Guayaquil. To do this, a study with a mixed approach, of an exploratory and descriptive type, has been conducted, which has led to the conclusion that WhatsApp Business generates trust when generating a sale, in addition, through this tool there is an exchange of information of faster and more direct way with the client and a business where added value can be acquired within the competitive market, since it facilitates internal communication with employees, providing protection of the information and data that are exchanged between all parties (client, business and collaborators). Thus, through the WhatsApp Business tool, revenue growth will be generated, directing them to the use of new technologies.