Impacto económico en las Mipymes de las cadenas de restaurantes en Guayaquil frente a los nuevos cambios surgidos por la emergencia sanitaria Covid-19.

Abstract

The present research work entitled Economic Impact on MiPymes of restaurant chains in Ecuador in the face of new changes arising from the COVID-19 health emergency, aims to develop an administrative plan related to the use of E-commerce and “delivery” means, to improve service in restaurants in such a way that they help counteract the impact caused by the pandemic in the food sector. So that the work is made up of four sections which are specified below: The first section of the theoretical and conceptual framework is made up of the key concepts for the study, which will allow the researcher to be guided to his present problem. The second section is about the investigative study, where the problem of the food sector of the food sector at a national and international level is carried out, highlighting the present health emergency, in addition, contemplating administrative aspects such as commercial aspects, market opportunities and demand projection. The third section of methodology, where all the necessary tools that will be used for the elaboration of this investigation are studied and analyzed, in addition, this is done with the purpose of fulfilling the objectives and giving a concrete answer to the identified problem. The fourth section is of conclusions and recommendations, where a detailed planning is given on the supply and demand that the food sector had before and after in the health emergency, and how this impact on the restaurant chains in its return, detailing in yes, the most attractive potential market together with its decrease in services.