Percepción de los clientes sobre el manejo de aves destinadas para la crianza en los sitios de expendio.

Abstract

Nowadays the sale sites in Ecuador, don’t apply the protocols that are related to animal welfare are not applied, however animal welfare is a very important role within the first weeks of the little chicken because that will determine its level of growth, feed conversion and disease resistance. The main objective of this study is to determine the perception of customers about the handling received by birds destined for breeding. The main objective of this study is to determine the perception of customers about the handling received by birds destined for breeding, which were carried out at the sale sites in two sectors of the city of Guayaquil, such as Parque Chile and km 4 ½ via Daule. The present fieldwork had a non-experimental approach, of a descriptive type to determine the perception of the clients on the handling of birds destined for breeding in the places of sale. A population of 100 people who buy in these sites was considered, of which they were surveyed about their perception of the outlet sites in terms of accommodation, health and the five freedoms of animal welfare.