Desarrollo de estrategias de marketing para la introducción del proyecto de ferias de emprendedores por parte del Gobierno Autónomo Descentralizado del cantón Huaquillas.

Abstract

Trade fairs, conferences, business events, economic forums and exhibitions can be unified as a sophisticated platform for doing business on a national and international scale. It is more than just a marketing tool, as the entire market is at your fingertips. As a source of market information, they meet your needs centrally. They offer an excellent opportunity to assess customer opinions and determine market potential, conduct research and evaluate competition, develop business structures by identifying new agents and distributors, and initiate joint ventures and project partnerships. Given these precepts, the Huaquillas itinerant entrepreneurs' fair becomes a very important element to promote those entrepreneurs who are initiating their commercial roadmap in order to offer existing products, improved products or even totally innovative items. The work constitutes a structured guide to implement an itinerant fair in the canton of Huaquillas where both entrepreneurs and buyers can meet and where they can offer and buy a diversity of product portfolios. This guide is accompanied by a simple financial analysis.