Factibilidad para producir y comercializar pulpa de banano de Ecuador a Rusia en el año 2022.

Abstract

Currently, the largest amount of production and development of banana byproducts is focused on banana puree and only for local consumption for the production of banana pulp in Ecuador. However, it has managed to insert this product in the international market and progressively increase exports. However, the Asian and Russian markets have stagnated in this regard. The main objective of this titling work is to determine the feasibility of exporting banana pulp from a by-product diversification perspective, in order to understand the export potential that exists in the sector by innovating and achieving its insertion in Russia. In methodological terms, 384 surveys were conducted of employees of banana exporting companies, of which 64% think that organic products can be marketed well in Russia; From the point of view of the presentation of the product, the respondents estimated better the presentations of 65g (56%) and 200g (23%). The financial analysis shows that the export of banana pulp by the company Banapulp S.A.S. is feasible. which is dedicated to international trade activities towards Russia from the code 0803.00.12.00 linked to its main input Cavendish bananas since its cash flow reflects an IRR of 17% which is higher than the MARR of 12.54%.