Propuesta de asociación de marcas ecuatorianas de conservados y preparados de plátano para internacionalizar sus productos a Países Bajos.

Abstract

Ecuador is a large producer and exporter of raw materials, in the last decade the country has sought to boost exports of processed products to foreign markets with the help of the government in power. The production of prepared and preserved plantains has managed over the years to gain space not only in local markets but also in international ones, which have become recognized not only for their flavor and innovation but also for their quality. The Netherlands market is recognized for having high quality standards, for its high reception of processed products with great nutritional value, considering good labor practices. The trade agreement between Ecuador and the European Union facilitates the introduction of these products to the Dutch market since it belongs to this economic bloc. Considering these factors, the aim is to promote preserved and prepared of plantains to this market through an association of Ecuadorian brands which its goal is to make Ecuadorian products known to the European market, and also by contributing to the development of this sector.