Estudio de factibilidad comercial para la exportación de café molido orgánico de la comuna de Olmedo en Loja, Ecuador hacia Portugal.

Abstract

The present research work deals with the commercial feasibility study for the export of organic ground coffee from the Olmedo community in Loja, Ecuador to the Portuguese market. The study consists of an analysis of the target market of Portugal and a financial projection that allows knowing the usefulness of the export activity. The research methodology was a nonexperimental mixed approach with a descriptive scope through the use of primary sources with the survey as an instrument. The projection was carried out for five years, and it was possible to observe that the business is profitable because the evaluation parameters, the NPV and the IRR, show favorable results. The sustained growth after year will allow determining that the product will be positioned in the Portuguese market in a short time. This work is constituted as a guide for the investor in the export of organic coffee and becomes a reference for the export of other types of organic agricultural products that are highly desired in the country of Portugal.