El cambio organizacional como estrategia para la transformación de la clínica de atención integral médica de especialidades (CME).

Abstract

The following case focuses on the Specialty Comprehensive Medical Care Clinic (CME). The reason for this study is based on knowing how the clinic has declined during the last years due to an inadequate internal communication process. Which has affected the different levels of organizational behavior (organizational, group and individual), as well as in the culture of the clinic. Therefore, this has caused the associates to resign, compromising the position of the clinic itself in the job market, both for users and for future internal clients. For the correct execution of the case, the diagnosis was made by reading different authors and their theories. Having as a result the development of several strategies to be used to comply with the organizational change that is intended to be achieved. Finally, the strategies would be implemented, which will allow the correct development of the associates and an adequate communication within the strategic processes of the CME.