Implementación de una estructura organizacional en la empresa Beauty Glam S.A.

Abstract

The objective of this study is to expose an intervention proposal based on the restructuring of the company BEAUTY GLAM S.A., in order to maximize its organizational culture by formalizing procedures and administrative processes, empowering the main shareholders and partners of the company, designing a training plan for the operational human talent, so that the company can increase its profitability and generate higher revenues based on the investments made. All this, without undermining the value of achieving a stable work environment, supported by work and active management of personnel. Based on the diagnosis made, it is possible to identify a problem of formalization of the company's internal procedures, such as the lack of communication between the owners and the collaborators, even among the partners themselves, which leads to a set of problems of labor dissatisfaction and a process lacking loyalty with the company's organizational culture. In addition to this, there is a lack of leadership among the partners, since they lack the administrative skills to effectively lead the personnel. For this reason, a proposal has been outlined that has strategies aligned with the formalization of an organizational structure, internal procedures, as well as the development of a manual of functions, processes, internal regulations; training programs will also be developed for all personnel in general, which will induce an important change in the organizational culture of the company.