Plan de negocio para la expansión y mejora de instalaciones del Hotel Garzota Inn.

Abstract

The main objective of this degree work is based on carrying out a business plan for the implementation of improvements based on an analysis of the preferences and requests of the guests during their accommodation at the Hotel Garzota Inn, in the city of Guayaquil. In this way, contribute to the increase in competition in the hotel market, therefore, make guests feel satisfied with the amenities and services offered by the hotel. A bibliographical and field investigation was carried out, to know the feasibility and acceptance of the desired improvements and implementations, this information was collected through previously designed questionnaires. Once the investigation was carried out, the answers obtained were tabulated, quotes were obtained based on the proposals, the schedules and cost table were created for the startup of the project. Completed the research for the proposals based on the preferences of the guests, projections were made based on financial data obtained from the company, to support the project and demonstrate its viability.