Análisis del uso del crowdfunding como modelo alternativo de financiamiento para el sector inmobiliario en el cantón Guayaquil.

Abstract

The current Ecuadorian real estate sector is mostly linked to traditional financing methods, this restricts the number of natural or legal persons who decide to enter the real estate market and do not have the conditions to finance themselves by these means. This is how crowdfunding is shown as a potential help to attract financing focused on this sector. The objective of this project is to analyze through qualitative research Crowdfunding as an innovative tool for financing focused on the real estate sector of the Guayaquil canton. A methodology of descriptive scope with a non-experimental qualitative approach was chosen, all this carrying out a clear and deductive logic. Secondary sources were consulted for the collection of information and to get closer to reality, interviews were conducted with two owners of platforms of this type of financing. The results of Atlas Ti yielded a network that details all the variables of financing, knowledge and laws that surround crowdfunding and the real estate market. To give more weight to qualitative research, a comparative table of the different financing and crowdfunding methods was put together, which demonstrated its potential, but currently limited growth. It was concluded that crowdfunding is innovative, but not totally viable in the current real estate sector, which is recovering and although these platforms would help promote that recovery, the way in which they are managed and how limited they are do not make them successful. share in this improvement or possible growth.