Análisis para la implementación de estrategias que promuevan las exportaciones de productos tradicionales y no tradicionales de Ecuador hacia el Reino Unido.

Abstract

International markets represent a permanent challenge for Ecuador, testing its capacity and adaptation to new scenarios. Given the premise of seeking strategies to promote the exportable offer of traditional and non-traditional products to the United Kingdom (U.K.), a route will be proposed that promotes the opening of the market aligned with the demands of the United Kingdom. The analysis focuses on the main traditional and non-traditional products, for this, the descriptive method has been used, in addition to the review of secondary sources such as official organizations, bibliographies of articles from scientific journals, and multilateral organizations. Among the main results of this research, it is highlighted that the certifications related to the field of quality, food safety, organic production and social responsibility will give a way of access to the U.K. market, as well as international fairs and business roundtables will help boost Ecuadorian exports both for the U.K. and in the international market, from this same point of view, it is important to consider the insertion of Ecuadorian companies in the U.K. to socialize Ecuadorian products in this territory.